Sony Corporation Essay Example | Topics and Well Written Essays - 1750 words

Sony Corporation - Essay Example It manufactures CCD, LCD and other semiconductors as well. The electronic components that it makes are optical pickups, batteries, audio/video/data recording media, and data recording systems (SONY CORP, 2012). Two people, Masaru Ibuka and Akio Morita started the Tokyo Tsushin Kenkyujo or Tokyo Telecommunications Research Institute in 1946 and the main aim of this company was to research and develop new products in their efforts to always bring something new to the customer’s plate and create value for the customer. The company tried to balance innovation with the consumer benefit and convenience because customer satisfaction was its top priority. With its success and expansion the title Sony Corporation came into being in 1958 and has been there since then. The word Sony was a coined by combining two Latin words, sound and sonny. Sonus signifies sound or something that is sonic while sonny means son. Sony is a short word which has the advantage of quick recall and can also be read in any language and is a sign of freedom and open-mindedness. The variety of high quality products that SONY offers makes it one of the market leaders of digital entertainment (Louwel, 2011). It is a company that banks upon the opportunities provided by innovation and new technology. It is a company that is characterized by a forward mentality and a desire to lead and be the first one to introduce something new to the customer. The competitive products and services offered by Sony give it a lasting edge over its competitors. The factors that account for Sony’s growth and success are its strategic thinking, talented people and e-commerce (Louwel, 2011). Sony operates globally in 204 countries in three continents North America, Europe and Asia. Because of its quality and innovation, SONY has achieved brand awareness and recognition over the years. Sony’s sales in 2008 were $88.7 billion and 180,500 people worked under the umbrella of Sony Corp. In the wake of the 2 008-09 economic crunch Sony experienced falling sales, 16000 jobs were lost and 6 production bases were discontinued. The prices of its raw materials and parts also increased due to which it became very difficult for SONY to maintain competitive prices (Giusti, 2009). Methodology Sony’s innovation is not restricted to its products and services only. It has also changed the way that marketing is done globally by international companies. It gives a very participative environment to employees so that they experiment and come up with new ideas, the rich corporate culture provides employees an opportunity to stay focused, and the marketing approaches adopted by the top management have helped the overall organization. The product designers are given the leverage to come up with new products that they think are fit to keep up the good name of the Sony Corporation. There is a lot of cohesion and coordination in the organization. This democratic management style has enabled the compan y to introduce premium, unique and futuristic products and this coupled with the corporate culture at Sony, gives it a sustainable competitive advantage over its competitors. Sony has not restricted itself to one marketing approach only as it is a progressive organization and has been changing its

3.Deaths and serious injuries at work could be cut dramatically if the Essay

3.Deaths and serious injuries at work could be cut dramatically if the penalties for breaches in the legislation were higher and individual managers and direct - Essay Example of injuries and deaths that could happen in a industry, as well as the reasons why the injury and deaths happen, how can it be addressed and finally what are the changes that will be visible, if the causes are addressed. Unison of humans with an urge to usher an organization into a leading ‘utopia’ will be a successful endeavor, if the humans show unified, undaunted, unabated and unabashed conduct. And, if all the ‘parts’ of an organization, which include the workers and the departments, conduct this way, they can be fully utilized to have ubiquitous presence all over the world. So, it is similar, to how all the body parts or organs function unison ly to help a human survive, study, search, succeed etc. But, ironically when the body parts of the worker itself gets affected including the physical body and the mental part, due to the events that take places inside an organization or in a workplace, then the concept of unison will be unfulfilled. This could happen when the tragedies of injury and death takes place in the workplace. Nichols (1997) has shown how the term ‘industrial injuries’ should be preferred to the term ‘industrial accidents’ since variations in their rates are not random, but vary with determinant conditions, particularly with changes in the intensification of labour. The injury and the resultant death can be classified into four types aaccording to the nature of the injury. That is, how the injury or death happened is crucial and based on the frequency of the injury and death, it is classified. The classification comprises of injury and death due to fall from heights, injury and death that happens when workers are struck by moving or falling objects, likewise by moving vehicle and finally by the trapping that takes place due to collapse and overturning. â€Å"There is a small but important corpus of work on the sociology and social history of industrial injury and illness† (Bloor 2002). From the table given, one can understand

Celebration of Nature in Literature

Celebration of Nature in Literature Romanticists celebrated nature. They loved nature and enjoyed being outdoors. Their writings were nature inspired. I, like the romantics love nature and being outdoors. I also enjoy the beautiful scenes in nature that God creates. I have chosen two pieces to discuss. The first is Ode to the West Wind by Percy Bysshe Shelley. The second is The World is too much with us by William Wordsworth. In these two pieces I will discuss the beauties of nature that each writer is passionate about. Ode to the West Wind by Percy Bysshe Shelley is a lyrical poem that addresses the west wind as a powerful force. Shelley uses the wind and nature as an inspiration for this ode. Shelley wants to scatterà ¢Ã¢â€š ¬Ã‚ ¦ my words among mankind. Just as leaves are scattered as the autumn wind blows. As we discussed in class, Shelley saw the west wind as a symbol of true inspiration. It is addressed in the first three stanzas the influence that the wind has on the sky, sea and land. Shelley wants people to realize that the wind can be a preserver and a destroyer, Wild Spirit, which are moving everywhere; Destroyer and Preserver; hear, O hear! This is not just a gentle breeze it is ferocious, blowing things around. In the first stanza he is addressing the west wind as a human. The human is pestilence- stricken multitudes. It is talking about being infected with diseases. It is also referring to the dead leaves decomposing on the ground. I think that the multitudes that Shelley is talking about in this stanza, is society. He sees how society is just out to get material things. They do not care about nature and how they are damaging it. Shelley was concerned about nature and the effects that we have on it. In the next stanza Shelley is talking about the effect the wind has on the clouds. Loose clouds like Earths decaying leaves are shed. It also talks about how the clouds erupt with rain. In this stanza, Shelley talks about the lighting against the night sky. It looks like a bright shaft of hair from the head of Maenad. In stanza five the poet asks the wind to scatter, as from an unextinguished hearth ashes and sparks, my words among mankind! He wanted his words to be spread around the world, as if they were ashes from a burning fire. Shelley also speaks in the last line of winter and spring. The trumpet of prophecy! O Wind, If winter comes, can Spring be far behind? Even though winter is here, you can still look forward to spring to come again. Just like in life, there may be dark and dismal times in your life but there is always tomorrow. Every day comes with a new start and everything that lives must die. That is a part of the life cycle. I think that the themes in this piece are connecting life and death. The next piece that I want to look at is The World Is Too Much With Us. It is written by William Wordsworth. Like many other Romantic writers, Wordsworth saw nature as an emblem of God and the divine nature of him. His poetry celebrates the beauty and spiritual nature of the world. In The World Is Too Much With Us, Wordsworth contrasts nature with the world and their lust for materialism. They were just worried about the getting and spending. This sounds just like our world today. So many people are caught up in materialistic things that they do not stop and look around at the simple beauties of the world. They do not even stop long enough to hear the birds sing. The World Is Too Much with Us is a sonnet by William Wordsworth. In this piece he is criticizing the world for the Industrial Revolution. They were absorbing themselves in materialism and distancing themselves from nature. We, as a society, have so many modern conveniences today that most of us do not rely on the earth for any of our needs. Most people do not use the earth as a natural resource. I feel that we should get back to using our earth as a resource and take better care of it. My family and I garden and love doing it. My son is in the second grade and they are teaching him about recycling. I feel that it is important that we recycle and help reduce the amount of trash that we produce. The wordslate and soon describe how the past and future generations are included in his views of mankind. He views them as greedy. Wordsworth sees the potential of our powers but knows it is hindered by the mentality of getting and spending. The poet knows what they were capable of and what they could do, but that was affected by the lust of the flesh. We have the same problem in society today. People are worried about keeping up with the Jones. They are worried about what they can get out of the world, not what they can give back. I think that the society today is much like the society that Mr. Wordsworth is speaking of. Little we see in Nature that is ours. The earth and nature is very important to our existence. We must do everything that we can to take the best care of it. We have given our heart away, a sordid boon! This line refers to the materialistic progress of mankind. Just as Mr. Wordsworth dealt with materialism then we deal with it today. In lines ten and eleven Mr. Wordsworth speaks I, standing on this pleasant lea, have glimpses that would make me less forlorn. He reveals his perception of himself in society. He is a romantic with touch with nature. In Mr. Wordsworths sonnet This World Is Too Much With Us. We can relate with many of the things that Wordsworth speaks about. I enjoyed studying the Romanticism Era. They really understood nature and the part that God plays in it. They realized that he created it and everything good in it. I think that we struggle with some of the same issues that these writers were struggling with. People are materialistic and do not slow down enough to enjoy the simple things in life.

The Awakening and Butterfly Burning Essay -- Literature Comparison Pap

The Awakening and Butterfly Burning The summaries do not add anything to the paper and could (should) have been skipped. Given the thesis of the paper, I would have liked to have seen a discussion of the male / female conflict, and a more detailed discussion of the individual / society conflict. The two women's struggles "to find their own sense of individuality" are, after all, attempts to free themselves from the expectations of their husbands and of the societies in which they live. Such an exploration might have led the writer to some conclusions about the major differences in the two novels. (Note that the conclusion basically summarizes similarities.) The writer of the paper might well have come to conclusions different than those I am about to describe -- the following comments, in other words, are meant to suggest the type of discussion that I would have liked to have seen. Edna's husband (The Awakening) is financially much better off than is Phephelaphi's (Butterfly). He is, however, portrayed as not particularly loving -- he prefers to spend his time either at work, or gambling with his friends. Phephelaphi's husband spends time away from her, but he needs to do that in order to earn a living. Indeed, Edna's husband is basically indifferent about whatever she does. Phephelaphi's seems to care more about her, but he is clearly upset about her abortion. This leads, if I remember correctly, to his having sex with another woman, just the opposite of the situation in The Awakening, where Edna is the one whose extra-marital affairs are emphasized. Edna is, throughout the novel, much freer from her husband than Phephelaphi is from hers. Phephelaphi's is, in other words, the more difficult marital situation. ... ...hin both novels. In Butterfly Burning, Fumbatha was older and more experienced in the ways of the world than was Phephelaphi. Conversely, in The Awakening, Robert was younger than Edna and much less experienced in life than was Edna. The age differences played key roles in each novel. Age seemed to be the difference in how the world was viewed and the responsibilities required of each person. In Butterfly Burning the man was the older, seemingly settled, and wiser where in The Awakening, the man was younger and much less worldly, settled, and content. 28 In summary, both novels were a reflection of a woman’s struggle and quest to find a new identity for herself. Both novels use water as a symbol of life, death, and a gentle friend. The novels were both an awakening of the spirit and a burning of a spirit crushed like the fragile wings of a butterfly.

Pro/Con Immigration reform

The United States should Issue visas to illegal immigrants. PROS 1: CLAIM: Guest workers are primarily here to benefit the agriculture and the high tech sectors of the economy. WARRANT(S): -In 2007 about 70% of jobs for working in agricultural fields are filled by foreign born which thus improve our economy. IMPACT(S):They increase agricultural and high tech sectors of economy because they take Jobs that can't or won't be filled by non immigrants in the US.Thus they are able o improve the economy. 2:CLAIM: Mexico relies on the US dollar to bring In and Increase or benefit the economy. – Mexico relies on immigrant family money to families here because the money goes towards the government as well. If we don't allow immigrant workers to work in the US it could hurt relations between the US and Mexico. It could also hurt the Mexican economy. CONS 2:CLAIM: An overpopulation can decrease Jobs. The overpopulation or the wave of immigrants that came in 20 years ago did no aid n stopp ing or decreasing immigrant flow IMPACT(S): -This will cause a big mass flood of immigrants and can cause overpopulation. 1 :CLAIM: It will encourage immigrants to migrate to the US. 20 years ago there was a tidal wave of immigrants due to the granting of visas. This will attract more immigrants and will cause a decrease in Jobs and be a danger to the economy. Immigrants can be good but too many can be dangerous. 3:Calm: We will have to pay for more immigrant workers retirement money.

IKEA’s Global Sourcing Challenge Essay

1. Marianna Barner should decline the invitation for IKEA to have a representative appear on the upcoming forecast of the German video program. The producers of the documentary invited them to take part in a live discussion during the airing, and while this offer does sound beneficial for IKEA to educate the public and the producers of the current efforts taken to fight child labor, it would not be in their best interest. This is attributed to the fact that the producers refuse to let IKEA preview the video beforehand and that they are aware that the producers â€Å"planned to take a confrontational and aggressive approach† directly aimed at them. As a result, there is a very high possibility that the representative would then be blindsided with questions and then IKEA’s message of their efforts would not be portrayed accurately. Instead, IKEA should respond to the allegations by releasing their own statement allowing them to explain their efforts once they have had the opportunity to review all evidence and verify the credibility. 2. In regards to the supply contract that IKEA has with Rangan Exports, it would be best if Barner terminates the contract, should sufficient evidence prove that they do indeed use child labor. They stress the importance of taking responsibility for their suppliers, and in the IWAY (IKEA Code of Conduct), it clearly states that they do not accept Child Labourm, otherwise their contract will be terminated. The well-regarded company (Rangan) had signed an addendum that explicitly forbids the use of child labor, so it is important that IKEA upholds their standards and codes in order to maintain a fair position with their other suppliers. It would also be wise for her to then issue a statement or press release about the severed ties with the company, stating the reasons for the decision and maintaining integrity by upholding their own policies regarding child labor, so that the public and other suppliers see that they won’t tolerate unethical behavior or violations to their contra ct. 3. It is suggested that IKEA stays in India and continue operations. The long-term strategy that Barner should take regarding continued operations includes maintaining their code of conduct to uphold their image of being responsible for their suppliers and the environment, while also contributing to an improved quality of life for those in India.